OUR BRAND

THE APPAREL OF THE DRIVEN


If you are not proud to wear it, we are not proud to sell it. What started as a one-product company ran out of our garage, has grown into a global lifestyle brand with a diverse line of high-performance apparel. One thing has not changed—our relentless commitment to creating products you can feel confident in while you push your body to its limit.

There is no instant gratification, quick thrills, or entitlements here. Only the grounding idea that anything worth achieving takes sacrifice and hard work to execute.

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ATHLETE-DRIVEN


Our apparel is made for athletes of all sizes and skill levels and is designed to perform in those critical moments of mental and physical distress when the battle is won—or lost. Our apparel is developed and tested by athletes to ensure it has only the highest quality, comfort, and functionality.

PATRIOT-INSPIRED


As a Veteran owned and operated company, we are unapologetically proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who have inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs.

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GIVING BACK


We are proud to support a variety of charities that align with our brand ethos, including those that support our military, and first responders. It is thanks to your unwavering support that we are able to support these incredible charities.

IT ALL COMES BACK TO ONE THING


In the Spring of 2014, Bear Handlon and Mallory Riley launched Born Primitive around a single, niche product specific to Olympic Weightlifting. Since then, they have expanded the company’s offerings to include men’s and women’s fitness apparel with a commitment to comfort, quality, function and style in mind.

With an active-duty military background, the Born Primitive mission has always remained the same—create a brand that is rooted in supporting their fellow servicemen and women.

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RELEASE YOUR INNER SAVAGE