Move fast, these won't last!

Flash Sale: Select Savage 1's & denim shorts

Move fast, these won't last!

Flash Sale: Select Savage 1's & denim shorts

NEW STYLES JUST ADDED

RIVIERA COLLECTION

NEW STYLES JUST ADDED

RIVIERA COLLECTION

NEW ARRIVALS

RIVIERA ATHLETIC COLLECTION

NEW ARRIVALS

RIVIERA ATHLETIC COLLECTION

NEW ARRIVALS

JEAN SHORTS IN LIGHT GREY & PEBBLE BLUE

MEN'S & WOMEN'S

NEW ARRIVALS

OWN YOUR ENERGY

NEW TEMPEST CAPSULE

OWN YOUR ENERGY

NEW TEMPEST CAPSULE

MEN'S SUMMER ESSENTIALS

3 for €75

NEW ARRIVALS

Born Primitive Savage 1 image 1

TRAINING SHOE

Designed to handle a wide-range of training modalities, the Savage 1 is a cut above our competition, combining durability, comfort, and performance seamlessly.⁠ ⁠
Born Primitive Savage 1 image 2

EVERYDAY SHOE

Built to combine the performance of a trainer with the style of an everyday sneaker. The lightweight EVA midsole perfectly blends responsive cushioning with stability for all-day wear. Complete with a soft full-grain leather upper.

BEST SELLERS

MADE FOR ATHLETIC BUILDS.

THE PERFECT JEAN DOES EXIST