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Privacy Policy

What information do we collect? 
 
We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form.
 
When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address, mailing address, phone number or credit card information. You may, however, visit our site anonymously.
 
What do we use your information for?
 
Any of the information we collect from you may be used in one of the following ways:

  • To personalize your experience: Your information helps us to better respond to your individual needs
  • To improve our website: We continually strive to improve our website offerings based on the information and feedback we receive from you
  • To improve customer service: Your information helps us to more effectively respond to your customer service requests and support needs
  • To process transactions: Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested
  • To administer a contest, promotion, survey or other site feature
  • To send periodic emails: The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

Note: If at any time you would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email.
 
How do we protect your information?
 
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
 
We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to?keep the information confidential.
 
After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than 60 days.
 
Do we use cookies?
 
Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information
 
We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
 
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.
 
Do we disclose any information to outside parties?
 
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
 
Third party links
 
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
 
California Online Privacy Protection Act Compliance
 
Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.
 
Childrens Online Privacy Protection Act Compliance
 
We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.
 
Online Privacy Policy Only
 
This online privacy policy applies only to information collected through our website and not to information collected offline.
 
Terms and Conditions
 
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at www.bornprimitive.com
 
Your Consent
 
By using our site, you consent to our online privacy policy.
 
Changes to our Privacy Policy
 
If we decide to change our privacy policy, we will post those changes on this page.
 
Contacting Us
 
If there are any questions regarding this privacy policy you may contact us using the information below.
 
Born Primitive, LLC
260-241-1068
861 11th St
Imperial Beach, CA 91932
contact@bornprimitive.com

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Sizing Chart
Men's Tops Men's Bottoms Women's Tops Sports Bras Women's Bottoms Unisex Kids

men's tops

measurements in inches

measurements in centimeters

SIZE CHEST
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XS 86-90
S 91-94
M 95-99
L 100-107
XL 108-114
XXL 115-122
3XL 123-130

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

men's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH
S (30) 32-36" 18-21"
M (32) 36-40" 20-25"
L (34) 40-43" 24-28"
XL (36) 43-46" 27-31"
2XL (38) 46-49" 30-34"
3XL (40) 50-53" 33-37"
S 81-91 46-53
M 91-102 51-64
L 102-109 61-71
XL 109-117 69-79
2XL 117-124 76-86
3XL 127-135 89-64

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Secondary to waist size, if you notice your thighs exceed the limit on our chart you may need to go up a size.

Thigh Measurement:

Measure around the widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

women's tops

measurements in inches

measurements in centimeters

SIZE BUST
XS 28-31"
S 32-33"
M 34-36"
L 37-39"
XL 40-42"
XS 71-79
S 80-84
M 85-92
L 93-100
XL 101-107

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible while wearing a non-padded, non-compression bra.

Bust Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

sports bras

measurements in inches

measurements in centimeters

Size 28 30 32 34 36 38 40 42
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -
Size 60 65 70 75 80 85 90 95
A XS XS S M L L XL -
B XS XS S M L XL XL -
C XS S S M L XL XL 2XL
D S S M M L XL 2XL 2XL
DD S S M L XL XL 2XL -
E - M M L XL 2XL 2XL -

Measure Your Rib Cage:

Measure around your rib cage just under your bust. Round down to the closest inch. This is your rib cage measurement, which you’ll need to figure out your band and cup size.

Figure out your band size:

Take your rib cage measurement from step 1 and read across the chart below to find your band size

Rib Cage Measurement Band Size
25" - 27" 30
27" - 29" 32
29" - 31" 34
31" - 33" 36
33" - 35" 38
35" - 37" 40
37" - 39" 42

Figure out your cup size - This is a 2-step process:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, subtract your rib cage measurement (step 1) from your bust measurement (step 3). The difference in inches is your suggested cup size. If you’re between sizes, round up.

Bust Size Minus
 Rib Cage Size
Your Cup Size
3" AA
4" A
5" B
6" C
7" D
8" DD
9" E

Calculate Your Size:

First, measure around the fullest part of your bust. Keep the tape straight across your back. Round up to the nearest whole number. This is your bust measurement.

Now, measure your rib cage. Subtract your bust measurement from your rib measurement. The difference in centimeters is your suggested cup size. If you’re between sizes, round up.

2.5 CM= A | 5 CM= B | 7.5 CM= C | 10 CM= D | 12.5 CM= DD | 15 CM= E

Fit Guidelines:

Every bra serves a different purpose for different activities and we recommend referencing each specific bra product description to determine the best bra for your body and sport. Our bras should generally fit snug. Wearing the bras too loose will not likely provide adequate support.

***Please note, a majority of our sports bras are medium support and medium coverage. If you are looking for the highest impact support that we offer; check out the X-Factor, Intensity or Moxie Sports Bra!

women's bottoms

measurements in inches

measurements in centimeters

SIZE HIP THIGH WAIST
00-0 | XS 34-36" 19-21" 24-27"
2-4 | S 36-38" 21-23" 27-30"
4-6 | M 38-40" 23-26" 30-33"
8-10 | L 40-43" 26-28" 33-36"
10-12 | XL 43-46" 28-30" 36-39"
14-16 | 2XL 47-50" 31-33" 40-43"
00-0 | XS 86-91 48-53 61-69
2-4 | S 91-97 53-58 69-76
4-6 | M 97-102 58-66 76-84
8-10 | L 102-109 66-71 84-91
10-12 | XL 109-117 71-76 91-99
14-16 | 2XL 117-127 76-84 100-109

Measuring Tips:

We have determined that your waist measurement will most likely dictate your size. Right on the edge between two sizes? You can utilize your thigh and hip measurements as secondary guidelines to help you find the perfect size.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

Thigh Measurement:

Measure around widest area of the thigh.

Hip Measurement:

Measure around the largest area of your hips, encapsulating the roundest part of your gluteus.

Unisex

measurements in inches

measurements in centimeters

SIZE CHEST
XXXS 30-31"
XXS 32-33"
XS 34-35"
S 36-37"
M 38-39"
L 40-41"
XL 42-43"
XXL 44-46"
3XL 47-49"
XXXS 76-80
XXS 81-85
XS 86-90
S 91-95
M 96-100
L 101-105
XL 106-110
XXL 111-117
3XL 118-124

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of your torso.

Girl’s String Me Along, Calligraphy T-Shirt, Track Shorts and Leggings

measurements in inches

measurements in centimeters

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (12/14) 59-64” 30.5-32” 28”-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-148 70-72 65-67
XL (12/14) 150-163 77-81 70-75

Youth Sports Bras

Size Height Chest Waist
XS (12) 53-57” 26-27.5” 25.5-26.5”
S (14) 58-61” 27.5-29” 26.5-28”
M (16) 61-64” 29-31” 28-29.5”
XS (12) 135-145 66-70 65-67
S (14) 147-155 70-74 67-70
M (16) 155-163 74-79 70-75

Unisex Joggers

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-54” 27.5-28.5” 25.5-26.5”
XL (14/16) 53-54” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-137 70-72 65-69
XL (14/16) 135-137 77-81 70-75

Boys Athlete Driven T-Shirt

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (14/16) 59-64” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-174 70-72 65-69
XL (14/16) 150-163 77-81 70-75

Boys Athleisure Tee

Size Height Chest Waist
XS (4) 39-42” 22-23” 22-23”
S (5) 43-46” 23-24” 23-24”
M (6) 46-48” 24-25” 24.5”
L (7) 48-50” 25-26” 24.5-25.5”
XL (8) 50-52” 26-27” 25.5-26.5”
XS (4) 99-107 56-58 56-58
S (5) 109-117 58-61 58-61
M (6) 117-122 61-64 62
L (7) 122-127 64-66 62-65
XL (8) 127-132 66-69 65-69

Boys Training Shorts

On our Large and X-Large Training Shorts, the length measures the same. From the waist band to the crotch its 8” in length and the inseam (from the crotch to the end of the shorts) is 5”. These shorts run shorter in length as you go up in size to more closely mimic our men’s training shorts which are a 7” inseam.

Size Height Chest Waist
XS (4/5) 39-44” 22-23” 22-23”
S (6/7) 45-49” 24-25.5” 23-23.5”
M (8) 50-52” 26.5” 24.5”
L (10/12) 53-58” 27.5-28.5” 25.5-26.5”
XL (14/16) 53-58” 30.5-32” 28-29.5”
XS (4/5) 99-112 56-58 56-58
S (6/7) 114-124 61-65 58-60
M (8) 127-132 67 62
L (10/12) 135-147 70-72 65-69
XL (14/16) 135-147 77-81 70-75

Measuring Tips:

For the most accurate measurements, we suggest measuring as close to the skin as possible.

Chest Measurement:

Wrap the measuring tape around the widest point of the chest starting at the front and center of the torso.

Waist Measurement:

Measure around the smallest part of your torso, keeping the measuring tape as horizontal as possible.

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